As a result, building a home has never been cheaper or more affordable. You can now order a sofa at Burrow which will arrive at our door in the mail a few days later. You can order modern patio furniture at Yardbird all year round, rather than just during the summer months (useful if you live in Los Angeles or Miami). You can get Brooklinen hotel quality bedding without selling a kidney.
In recent years, a new category of household items has entered the mix: carpets. There have been a number of new direct-to-consumer carpet brands, selling everything from antique Turkish rugs to customizable machine-printed rugs that can fit any space. But it can be difficult to figure out how to navigate this new world of online rugs. How to know if the carpet is of good quality? And how can you know if you have been scammed?
Maddy Karolian asked many of the same questions when she tried to buy a carpet a few years ago. “It was incredibly confusing,” she recalls. “I used to sit there examining row upon row of carpets, not knowing why one was five times more expensive than the other.”
Karolian’s experience was so unpleasant that she prompted her to start her own carpet company, Boundless, which will launch later this fall. To lay the foundation for her business, she did a lot of research on what to look for in a rug and how to avoid the pitfalls. She shares her knowledge with us here.
BRAND STORES OFTEN FIX THE PRICES OF RUGS
One thing many people don’t realize is that many brands, such as Pottery Barn and Urban Outfitters, sell some products that you might find elsewhere. Take, for example, this leopard print rug. Anthropologie calls it Tufted Stella Rug and sells the 8 x 10 foot rug for $ 998. Meanwhile, the same rug is available from Rugs USA under the name Stella Dalmation for $ 559. That the customer feels they have really created the product when He actually buys it from third parties, “Karolian says.” But they photograph them with other products in their catalog, so you can’t do a reverse image search on Google. ”
Her advice? When you find a rug you like, do a thorough search on other sites, including Amazon, Wayfair, and discount sites. Sure, these sites can be overwhelming as they don’t sort the selection for you. But since they add rugs of all prices and qualities, you can easily filter their products when you know what you are looking for. And the bottom line is that you shouldn’t be gullible and assume that private labels with fancy websites have superior products.