The news has arrived: the PS3 game console will be launched simultaneously around the world in November 2006. But despite the large global launch plan for the PS3 game console, there are doubts about its impact on the market. Additionally, game analysts doubt that this global launch will help Sony regain the market lost to Microsoft’s previous Xbox 360 launch. There is also a lot of speculation as to why the launch of the new PS3 continues to experience delays.
Although Sony claims the delays were due to DRM or digital rights management issues, many analysts believe otherwise. Analysts are raising more pressing issues as reasons for the delays in the launch of the PS3 game console. Eiichi Katayama, an economic and financial research analyst at Tokyo-based Nomura Securities, suggests the delays are likely due to slow progress in the development of graphics chips. Others offer reasons such as insufficient software titles. However, Sony is quick to dismiss these rumors and reiterated the DRM issue for its Blu-ray optical drive again.
Blu-ray chips provide the new console with removable storage capacity for PS3 that is five times greater than that provided by older console DVDs. Reports that the PS3’s DRM and Blu-ray capabilities are about to be completed make them unlikely to cause delays. According to Katayama, the ROM branding and BD + licenses have already begun, making copy protection technology an implausible reason. Analysts believe that if DRM technology really causes the delay, the earnings of the PS3 game console would not suffer too much. However, if the reasons are what you think (development of the graphics chip), the impact on sales would probably be the worst in Sony’s history.
Sony contradicts analysts’ move on the situation and denies that the delays have put the PS3 game console and the company at a disadvantage to Microsoft and Xbox 360. Xbox 360 hit stores last year and is still the best game console . games according to market trends. Jennie Kong, head of public relations for Sony’s European subsidiary, defends the company’s strategy and says the company is not dictated by the movements of its competitors. However, the story supports analysts’ views on the matter. It must be remembered that Microsoft and Sony had once faced the same situation, only this time Sony has the advantage with the early launch of its PS2 over the first Xbox. Current Analysis’s Steve Kovsky recalls that Microsoft suffered huge losses at the time; Clearly, Sony has the same fate as PS3.
The company refuses to comment on the no-license allegations. They claim that all major announcements were made during the E3 fair and that all other announcements would be made at the launch of the PS3 game console. This announcement, instead of ending the rumors, only fuels the fire. But at present, gamers can do nothing but play their PS3 games and wait.